The 10 Most Powerful Business Women
I’ve spent a lot of time ranking women based on theirpower, influence and wealth—typically derived from their outsized business success. But does a power position in the executive suite lend itself to online influence and reach?
New York startup PeekYou has some insight. The company created a search technology designed to rank anyone’s digital presence on a scale of 1 to 10, with 10 being the most prominent. The score captures a person’s prominence in the news, their social media participation and the web content they’ve created, weeding out insignificant mentions with a self-reported 95% accuracy.
Recently, the PeekYou team took a look at the digital footprint of top women in business–how they ranked online and how they compared to each other. Looking at only female CEOs of majors companies, an admittedly small group, here’s how women like Yahoo’s Marissa Mayer and PepsiCo’s Indra Nooyistack up.
No. 1: Meg Whitman
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The former eBay chief and new CEO of Hewlett-Packard struck out in the 2010 election for governor of California but now takes on an arguably harder task: turning around the struggling tech firm.Hewlett-Packard CEO
Score: 8.71
No. 2: Marissa Mayer
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Google's 20th employee stunned the tech world in July when she announced she was leaving the search behemoth to become the new CEO of Yahoo. In her new role she intends to leverage Yahoo's strong franchises in email, finance and sports.Yahoo CEO
Score: 8.11
No. 3: Ursula Burns
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The chairman and chief executive officer of Xerox Corp. is still trying to reframe the company as a services business rather than a strict seller of printers and copiers. Services like managing electronic ticket transactions, road tolls and parking meters now bring in half of all revenues Xerox CEO
Score: 7.35
No. 4: Virginia ‘Ginni’ Rometty.jpg)
In October of 2011, 30-year IBM veteran "Ginni" Rometty was tapped as CEO, becoming the first woman ever to lead the century-old tech giant with more than $100 billion in revenues.
In October of 2011, 30-year IBM veteran "Ginni" Rometty was tapped as CEO, becoming the first woman ever to lead the century-old tech giant with more than $100 billion in revenues. IBM CEO
Score: 7.14
No. 5: Ellen Kullman
No. 6: Irene Rosenfeld.jpg)
The former chairman and CEO of Kraft orchestrated a major corporate split of its North American grocery business and its global snacks business into two independent public companies. She now serves as CEO of the global division, renamed Mondelez International.
The former chairman and CEO of Kraft orchestrated a major corporate split of its North American grocery business and its global snacks business into two independent public companies. She now serves as CEO of the global division, renamed Mondelez International.
Mondelēz International CEO
Score: 7.10
Score: 7.10
No. 7: Indra Nooyi
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This superstar CEO and chair of PepsiCo has earned a top-20 spot on the list of the World's 100 Most Powerful Women since 2006. Last year she returned $5.6 billion to shareholders and net revenue grew 14% to $66 billion.
PepsiCo CEO
Score: 7.07
Score: 7.07
No. 8: Patricia Woertz
Archer Daniels Midland CEO
Score: 7.06
No. 9: Carol Meyrowitz
No. 10: Beth Mooney
KeyCorp CEO
Score: 7.02
It should be no surprise that Meg Whitman ranks as the most powerful businesswoman online. The billionaire, former California gubernatorial candidate and recently appointed CEO of $122-billion-in-revenues HP has prominence across multiple spheres. She’s also one of the few execs to have a verified Twitter account and has nearly 250,000 followers.
Likewise, Marissa Mayer has a near identical follower count on Twitter and a massive 630,000 followers on Google+. She’s also a major newsmaker this year after surprising virtually everyone on the planet with a jump from Google exec to Yahoo CEO and a same-day announcement she was pregnant with her first child.
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