Thursday, March 6, 2014

Pink Talk 7 (Female entrepreneur)

Female entrepreneur

Demographic characteristics

Studies have shown that successful Women entrepreneurs start their businesses as a second or third profession. Because of their previous careers, women entrepreneurs enter the business world later on in life, around 40–60 years old. As women are now overtaking their male peers when it comes to education, having higher education degrees is one of significant characteristics that many successful female entrepreneurs have in common.

International implications

A recent international study found that women from low to middle income countries (such as Russia and the Philippines) were more likely to enter early stage entrepreneurship when compared to those of higher income countries (such as BelgiumSweden and Australia). A significant factor that may play a role in this disparity can be contributed to the fact that women from low income countries often seek an additional means of income to support themselves and their families. Overall, 40 to 50 per cent of all small businesses are owned by women in developing countries. Alternatively, this may also be due to the fact that, in western business practices, it is not seen as beneficial to exhibit feminine traits. While eastern businesses tend to follow methods based around mutual respect and understanding, western business expectations are for business leaders to be more ruthless, headstrong and less sensitive or respectful. "In the grab for power women use whatever means available to them, whereas a man would take a club to his opponents head a woman is more likely use other less forceful and more subversive measures. Lets just own it we have different weapons in our arsenal." 

Present challenges

Even though female entrepreneurship and the formation of women business networks is steadily rising, there are a number of challenges and obstacles that female entrepreneurs face. One major challenge that many women entrepreneurs may face is the traditional gender-roles society may still have on women. Entrepreneurship is still considered as a male-dominated field, and it may be difficult to surpass these conventional views. Other than dealing with the dominant stereotype, women entrepreneurs are facing several obstacles related to their businesses.

Obstacles specific to starting new firms

External finance and sex discrimination.

In general, women have lower personal financial assets than men. This means that for a given opportunity and equally capable individual, women must secure additional resources compared to men in order to exploit the opportunity because they control less capital. A question that has developed into its own sub-field in the women’s entrepreneurship literature is if women have a harder time getting finance than men for the same business opportunity.
A specific solution for solving women’s difficulties for obtaining financing has been micro financing. Micro finance is a financial institution that has become exceptionally popular especially in developing economies.

Obstacles specific to managing a small firm

Studies on women entrepreneurs show that women have to cope with stereotype attitudes towards women on a daily basis. Business relations as customers, suppliers, banks, etc. constantly remind the entrepreneur that she is different, sometimes in a positive way such as by praising her for being a successful entrepreneur even though being a woman. Employees tend to mix the perceptions of the manager with their images of female role models leading to mixed expectations on the woman manager to be a manager as well as a “mother”. The workload associated with being a small business manager is also not easily combined with taking care of children and a family. However, even if the revenues are somewhat smaller, women entrepreneurs feel more in control and happier with their situation than if they worked as an employee.

Obstacles specific to growing firms

A specific problem of women entrepreneurs seems to be their inability to achieve growth especially sales growth. Another previously addressed issue is finance and as stated previously, the entrepreneurial process is somewhat dependent on initial conditions. In other words, as women often have a difficult time to assemble external resources, they start less ambitious firms that can be financed to a greater degree by their own available resources. This also has consequences for the future growth of the firm. Basically, firms with more resources at start-up have a higher probability to grow than firms with fewer resources. By resources is meant here societal position, human resources and financial resources. This initial endowment in the firm is therefore of great importance for firm survival and especially for firm growth. Despite that many women entrepreneurs face growth barriers, they are still able to achieve substantial firm growth. There are examples of that both in a number of developing economies (EthiopiaTanzania and Zambia) surveyed by the ILO, as well as in more developed economies such as the United States.

Encouragement of women entrepreneurs

In 1993, "Take Our Daughters To Work Day" was popularized to support career exploration for girls, later expanded to Take Our Daughters and Sons to Work Day.
Female-only taxi companies in India, the UAE and Brazil support working women.

Some Facts About Women Entrepreneurs 

Today, more women are breaking free from the traditional, gender-specific roles and venturing into the business world. Not only are they holding high corporate positions but they are also successful women entrepreneurs who own almost half of all businesses in the United States. The steady rise in female entrepreneurs can be due to many different reasons, most of which share the same rational as their male counterparts—passion for their ideas, the desire to become their own boss, and the need to address philanthropic causes. A recent study indicated that 1 out of every 11 adult women is an entrepreneur in the United States. Women business owners contribute to the overall employment of 18 million workers and generate anywhere from $2 to $3 trillion in U.S. economy revenues. Many of the important facts that follow will support these findings.
1. Demographic characteristics
Studies have shown that successful Women entrepreneurs start their businesses as a second or third profession. Many of them have experienced a considerable amount of dissatisfaction with their previous careers and in working for others. Often times, these innate desires to be their own boss are the driving forces that motivated them to pursue entrepreneurship.
As a business owner, these once unhappy individuals are now more satisfied and content with their personal and professional life. In addition, because of their previous careers, women entrepreneurs enter the business world later on in life, around 40-60 years old. Many of them have higher education degrees, a significant characteristic that many successful female entrepreneurs have in common. Women entrepreneurs also tend to offer better health care benefit packages, on the job training and education, more tuition reimbursement for students and continuing education employees, and provide more vacation and paid leave options to their staff.
2. International implications
From a large-scale perspective, female entrepreneurs encompass approximately 1/3 of allentrepreneurs worldwide. A recent international study found that women from low to middle income countries (such as Russia and the Philippines) were more likely to enter early stage entrepreneurship when compared to those of higher income countries (such as Belgium and Sweden). A significant factor that may play a role in this disparity can be contributed to the fact that women from low income countries often seek an additional means of income to support themselves and their families. As a result, many of them often resort to entrepreneurship in addition to their current jobs. However, women entrepreneurs from higher income countries were more successful at establishing their businesses and exuded more confidence than those of poorer nations, perhaps because of the availability of resources and financial backing from families and friends.
In addition, women who had higher education experience were more likely to transform their existing businesses into successful ones, proving that learning and work familiarity is universal across all cultures and greatly contributes to the overall success of any business venture.
3. Strategy
Recent studies also indicate that women entrepreneurs are assembling themselves into groups or confederacies. The reasons behind this trend have to do with the desire to establish solid women business networks, where members can collectively pool resources and expertise together.
Women business networks have also been found to be more generous in their philanthropic contributions. At least seven out of ten women entrepreneurs of a new business volunteer their time at least once per month to community-related causes. In addition, 31% of them contribute $5,000 or more to various charities annually.
Even though many female entrepreneurs have home-based and service-related businesses, they are unafraid of technology and have recently entered many industries that were once male-dominated, such as construction, design, manufacturing, and architecture. In addition, the retail industry still makes up the largest share of women-owned firms.
One of the advantages of working in a women-owned new business is that the workforce is more diverse. Women entrepreneurs are more likely to employ a staff that is more gender-balanced, comprising of 52% women and 48% men on average. On the other hand, most male-owned businesses have a workforce that is often more than 65% men.
4. Sources of capital
The fact that more women entrepreneurs have risen in the past few years has been made possible in part by the easy availability of business capital. Women entrepreneurs tend to fund their startups with different sources of funding, including “bootstrap” finances (personal money from savings and credit cards) and commercial loans. Today, not only are there more grants and bank loans made available to women entrepreneurs, but there are also more diversity programs that specialize in providing seed funding to female business owners.
However, despite the recent achievements, research shows that it still remains difficult for women of color to get access to seed funding. According to one recent study on women entrepreneurs, approximately 60% of Caucasian women business owners were able to obtain bank credit, compared to 50% of Hispanic, 45% of Asian, 42 % of Native American, and 38% of African-American women entrepreneurs.
5. Motivation
Much of a business woman’s drive to pursue entrepreneurship is due to the immense passion she has for her work. Many women entrepreneurs are not afraid of taking risks and are two times more likely to make above average risks than their male equivalent, making monetary gain a less likely factor in their business pursuits. Instead, they possess very strong business ideas and seek any and all means to share their business ideas with others who may benefit from their discoveries.
Another motivating factor behind women entrepreneurs is the desire for control. Many successful female business owners are provoked by the opportunity to be their own boss and run their own company, a prospect that would never occur if they had worked for someone else. Women entrepreneurs are also motivated by philanthropic commitment to society. Their new businesses will greatly stimulate economic development in their community and create new jobs for many people.
Another inspiring component that many successful women entrepreneurs share is the fact they have the tendency to balance family life and career. Many people may have had doubt in this ability when these women first entered the field because of the long work hours, but these reservations have often been proven wrong. It is no wonder that many successful womenentrepreneurs have an amazing ability to multitask, properly balancing both personal and professional life with their goal-oriented approach.
6. Present challenges
Even though female entrepreneurship and the formation of women business networks is steadily rising, there are still many prospective women entrepreneurs who do not follow through with their great business ideas. This is widely due to the fact that many challenges exist for them to overcome. First and foremost, many prospective women entrepreneurs may fear the debt associated with their startup. They may not have the resources available to make educated decisions about properly raising capital or may even have been discouraged by family and friends. As mentioned earlier, if an entrepreneur truly believes in their business ideas, then they will seek any means to move forward and commercialize their concepts.
A second challenge may be their lack of knowledge in information technology and business skills. Even though many successful business ventures are IT-related, there are many other thriving industries that do exist. Experience is always an advantage; however, one just has to conduct ample research on their industry, their consumer base and competitors, and speak to entrepreneurs who have already gone through the process. Entrepreneurship is a learning experience and even the most successful business owners have had to learn new things throughout the development of their company.
Another major challenge that many women entrepreneurs may face is the traditional gender-roles society may still have on women. Entrepreneurship is still a male-dominated field, and it may be difficult to surpass these conventional views. However, it is very important to be aware that despite the negativity that may exist, over 9 million women own their own businesses in the U.S. In fact, of all U.S. enterprises that exist, over 40% comprise of women-owned businesses. The United States Census Bureau predicts that by the year 2025, the percentage of women entrepreneurship will increase to over 55%. Many women feel a great deal of empowerment by the opportunity to own their own company and may now be motivated by such high statistics.
7. Future prospects
There are many promising predictions for women entrepreneurs in the near future. More coalitions will be formed among female associates, enabling the establishment of female business networks to flourish in the business world. In addition, the U.S. Census envisions that women entrepreneurs and female business networks will both remain dominant, comprising of over 50% of all business in the United States in the next several years. Many women entrepreneurs with home-based and service-related businesses will eventually shift to the information technology industry, making this once male-dominated commerce to be one of equal gender appeal.
With progressive changes, the United States economy will refine itself to a financial system that will rely heavily on the internet and e-commerce for their business practices. Enterprises will also focus more on women-related issues and principles.
Conclusion
Women entrepreneurs have become a strong driving force in today’s corporate world. Not only are they able to equalize their duties of both motherhood and entrepreneurship but they also comprise of almost half of all businesses owned today. Many women entrepreneurs have an average age of 40-60 years old because they have had previous careers in other areas. Their primary goal is not monetary reward but rather personal satisfaction and community involvement. Many of them are educated and assemble into groups in order to pool business ideas and resources together.
Women entrepreneurs also have more access to business capital and seed funding than ever before. Yet despite the many opportunities, many prospective women entrepreneurs are intimidated to move forward. Overall, there are many promising forthcoming predictions for women business owners. They will continue to form female business networks, transition towards information technology, and rely strongly on e-commerce as their form of trade.

Pink Talk 6 (The 10 Most Powerful Business Women)

The 10 Most Powerful Business Women

I’ve spent a lot of time ranking women based on theirpowerinfluence and wealth—typically derived from their outsized business success. But does a power position in the executive suite lend itself to online influence and reach?
New York startup PeekYou has some insight. The company created a search technology designed to rank anyone’s digital presence on a scale of 1 to 10, with 10 being the most prominent. The score captures a person’s prominence in the news, their social media participation and the web content they’ve created, weeding out insignificant mentions with a self-reported 95% accuracy.
Recently, the PeekYou team took a look at the digital footprint of top women in business–how they ranked online and how they compared to each other. Looking at only female CEOs of majors companies, an admittedly small group, here’s how women like Yahoo’s Marissa Mayer and PepsiCo’s Indra Nooyistack up.
No. 1: Meg Whitman 
The former eBay chief and new CEO of Hewlett-Packard struck out in the 2010 election for governor of California but now takes on an arguably harder task: turning around the struggling tech firm.
 
Hewlett-Packard CEO
Score: 8.71
No. 2: Marissa Mayer
Google's 20th employee stunned the tech world in July when she announced she was leaving the search behemoth to become the new CEO of Yahoo. In her new role she intends to leverage Yahoo's strong franchises in email, finance and sports.

Yahoo CEO
Score: 8.11
No. 3: Ursula Burns
The chairman and chief executive officer of Xerox Corp. is still trying to reframe the company as a services business rather than a strict seller of printers and copiers. Services like managing electronic ticket transactions, road tolls and parking meters now bring in half of all revenues 

Xerox CEO
Score: 7.35
No. 4: Virginia ‘Ginni’ RomettyIn October of 2011, 30-year IBM veteran "Ginni" Rometty was tapped as CEO, becoming the first woman ever to lead the century-old tech giant with more than $100 billion in revenues. 

IBM CEO
Score: 7.14
No. 5: Ellen Kullman

DuPont CEO
Score: 7.13
No. 6: Irene RosenfeldThe former chairman and CEO of Kraft orchestrated a major corporate split of its North American grocery business and its global snacks business into two independent public companies. She now serves as CEO of the global division, renamed Mondelez International.
No. 7: Indra Nooyi
This superstar CEO and chair of PepsiCo has earned a top-20 spot on the list of the World's 100 Most Powerful Women since 2006. Last year she returned $5.6 billion to shareholders and net revenue grew 14% to $66 billion. 
PepsiCo CEO
Score: 7.07
No. 8: Patricia Woertz

Archer Daniels Midland CEO
Score: 7.06
No. 9: Carol Meyrowitz


TJX Companies CEO
Score: 7.05
No. 10: Beth Mooney

KeyCorp CEO
Score: 7.02
It should be no surprise that Meg Whitman ranks as the most powerful businesswoman online. The billionaire, former California gubernatorial candidate and recently appointed CEO of $122-billion-in-revenues HP has prominence across multiple spheres. She’s also one of the few execs to have a verified Twitter account and has nearly 250,000 followers.
Likewise, Marissa Mayer has a near identical follower count on Twitter and a massive 630,000 followers on Google+. She’s also a major newsmaker this year after surprising virtually everyone on the planet with a jump from Google exec to Yahoo CEO and a same-day announcement she was pregnant with her first child.

Wednesday, March 5, 2014

Pink Talk 5 (RECIPE OF DELICIOUS FOOD)

RECIPE OF DELICIOUS FOOD

We all eat. Some like to eat very much, some are not so fond of food. But there are some food that every one like to eat. So lets see which food we are cooking today;


  • Chocolate cake

  • The Best Chocolate Cake Recipe {Ever}

    PEP time- 15 Min, Cook Time- 30 min
    Total time- 45 min

    Chocolate Cake with decadent chocolate frosting that will quickly become your favorite!
    Author: 
    Cuisine: Dessert
    Serves: 12
    Ingredients
    • Chocolate Cake
    • 2 cups all-purpose flour
    • 2 cups sugar
    • ¾ cup unsweetened cocoa powder
    • 2 teaspoons baking powder
    • 1½ teaspoons baking soda
    • 1 teaspoon salt
    • 1 teaspoon espresso powder
    • 1 cup milk
    • ½ cup vegetable oil
    • 2 eggs
    • 2 teaspoons vanilla extract
    • 1 cup boiling water
    • Chocolate Buttercream Frosting Recipe
    Instructions
    1. Preheat oven to 350º F. Prepare two 9-inch cake pans by spraying with baking spray or buttering and lightly flouring.
    2. For the cake:
    3. Add flour, sugar, cocoa, baking powder, baking soda, salt and espresso powder to a large bowl or the bowl of a stand mixer. Whisk through to combine or, using your paddle attachment, stir through flour mixture until combined well.
    4. Add milk, vegetable oil, eggs, and vanilla to flour mixture and mix together on medium speed until well combined. Reduce speed and carefully add boiling water to the cake batter. Beat on high speed for about 1 minute to add air to the batter.
    5. Distribute cake batter evenly between the two prepared cake pans. Bake for 30-35 minutes, until a toothpick or cake tester inserted in the center comes out clean.
    6. Remove from the oven and allow to cool for about 10 minutes, remove from the pan and cool completely.
    7. Frost cake with Chocolate Buttercream Frosting.
    Do let me know how you like it.
    If you are looking for cupcakes from this recipe, I’ve shared my recipe for the best chocolate cupcakes with vanilla buttercream frosting for ya.
    Enjoy!
    Robyn xo



  • Nutrition Facts
    Chocolate cake, without frosting
    Amount Per 100 grams
    Calories 371

  • % Daily Value*
    Total Fat 15 g23%
    Saturated fat 5 g25%
    Polyunsaturated fat 2.8 g
    Monounsaturated fat 6 g
    Cholesterol 58 mg19%
    Sodium 315 mg13%
    Potassium 140 mg4%
    Total Carbohydrate 53 g17%
    Dietary fiber 1.6 g6%
    Protein 5 g10%
    Vitamin A2%Vitamin C0%
    Calcium6%Iron8%
    Vitamin D0%Vitamin B-60%
    Vitamin B-123%Magnesium8%
    *Per cent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.





     Recipe of Kacchi Biryani



    Ingredients

    Mutton,1 inch cubes350 grams
    Basmati rice1 cup
    Onions4 large
    Yogurt1/2 cup
    Ginger paste2 teaspoons
    Garlic paste2 teaspoons
    Turmeric powder3/4 teaspoon
    Red chilli powder1 tablespoon
    Coriander powder1 tablespoon
    Saltto taste
    Ghee6 tablespoons
    Green cardamoms3
    Black cardamoms3
    Cloves4
    Cinnamon1 1/2 inch stick
    Bay leaves2
    Star anise2
    Cumin seeds1 1/2 teaspoons
    Green chillies,sliced6-7
    Tomatoes,chopped4 medium
    Dry ginger powder (soonth)1 teaspoon
    Cumin powder1 teaspoon
    Fresh mint leaves,chopped1/2 bunch
    Fresh coriander leaves,chopped1 bunch
    Saffron (kesar)4-5 strands
    Milk2 tablespoons
    Method
    Soak basmati rice in two to three cups of water for half an hour. Drain and keep aside. Slice two onions and chop the remaining two. Marinate mutton with yogurt, half the ginger-garlic paste, half the turmeric powder, half the red chilli powder, half the coriander powder and salt for at least one and a half hours preferably in the refrigerator. Heat ghee in a handi and fry sliced onions till brown. Drain onto an absorbent paper and keep aside. To the same ghee add green cardamoms, black cardamoms, cloves, cinnamon, bay leaves, star anise, cumin seeds and let them crackle. Add chopped onions and sauté till golden brown. Add remaining ginger-garlic paste, green chillies, tomatoes and all the remaining masala powders including soonth and cumin powder. Remove mutton pieces from marinade and add. Sauté for two to three minutes and then add marinade mixture, mint leaves and two to three cups of water and cook mutton till half done. Add drained rice, half of the chopped coriander leaves and two cups of water. Mix well, cover and simmer on low heat. When it is nearly done, add saffron dissolved in two tablespoons of milk and mix gently. Cover and cook till fully done. Stir biryani well before serving. Garnish with remaining chopped coriander leaves and fried onion slices.




  • Calorie

    Carbohydrates

    Protein

    Fat

    Fibers 










  • Recipe of Kebab

    Beef Kebabs:


    This kebab recipe works well because all of the ingredients will be cooked to perfection at the same time. The marinade not only adds flavor but keeps the small pieces of top sirloin from drying out.

    Prep Time: 20 minutes

    Cook Time: 10 minutes

    Total Time: 30 minutes

    Yield: Serves 4

    Ingredients:

    • 1 pound beef top sirloin, cut into 1 inch cubes
    • 1 green pepper, cut into 1 inch squares
    • 1 medium onion, cut into 1 inch pieces
    • 1 can pineapple chunks
    • 1/2 cup vegetable oil
    • 1/3 cup sherry
    • 1/3 cup soy sauce
    • 1/4 cup brown sugar
    • 1 cloves garlic, minced
    • 1/2 teaspoon minced ginger

    Preparation:

    Combine vegetable oil, sherry, soy sauce, brown sugar, garlic and ginger. Mix well. Place in a baking dish and add sirloin. Turn to coat well. Let sit for 1 hour. Preheat grill. Tread sirloin strips, peppers, and pineapple onto skewers. Grill over high heat until the meat is done, about 8 minutes turning occasionally.

    Vegetable Kebabs


    Marinated in a Dijon-herb mixture, these colorful vegetable kebabs are bursting with flavor. Use as a side to grilled meats or simply serve by themselves.

    Prep Time: 15 minutes

    Cook Time: 12 minutes

    Total Time: 27 minutes

    Yield: Serves 4

    Ingredients:

    • 1 small yellow squash, sliced into 1/4 inch pieces
    • 1 Bermuda onion
    • 4 mushroom caps
    • 1 red pepper, cut into 8 pieces
    • 1 Japanese eggplant, cut into 1/4 inch slices
    • 3 tablespoons olive oil
    • 2 tablespoons red wine vinegar
    • juice of 1 lemon
    • 1 tablespoon Dijon mustard
    • 1 tablespoon chopped fresh basil
    • 1 tablespoon chopped fresh parsley
    • 2 cloves garlic, minced
    • 1/4 teaspoon salt
    • 1/4 teaspoon black pepper

    Preparation:

    Mix olive oil, vinegar, lemon juice, mustard, basil, parsley, garlic, salt and black pepper together in a small bowl. Place cut vegetables in a resealable plastic bag. Pour marinade over vegetables, toss and seal bag. Let sit in refrigerator for 2-3 hours. Preheat grill. Place vegetables on skewers alternating as you go. Reserve marinade to brush vegetables as they cook. Place kebabs over a medium flame and cover. Cook for 10-12 minutes, brushing with marinade every 3-4 minutes. Remove from grill when the vegetables are brown and tender.

    Chicken Tikka Kebabs

    This is a traditional recipe for grilling chicken. The rich marinade gives the chicken breasts a lot of flavor. Grill these kebabs hot and fast and you'll have a delicious meal.

    Prep Time: 20 minutes

    Cook Time: 10 minutes

    Total Time: 30 minutes

    Yield: Serves 4

    Ingredients:

    • 2 pounds skinless boneless chicken breast
    • 1/4 cup fresh lemon juice
    • 1/4 cup plain yogurt
    • 4 garlic cloves, minced
    • 1 1/2 tablespoons ground coriander
    • 2 tablespoons (1/4 stick) butter, melted
    • 2 teaspoons ground cumin
    • 1 teaspoon ground turmeric
    • 1/2 teaspoon salt
    • 1/2 cayenne
    • 1/8 teaspoon ground ginger
    • 12 6- to 8-inch bamboo skewers, soaked in water 30 minutes

    Preparation:

    Cut chicken breasts into 1 inch pieces. Combine with lemon juice, and salt in a bowl. Cover and let stand for 30 minutes. In a separate bowl combine yogurt, garlic, coriander, cumin, turmeric, and cayenne. Mix well and add to chicken. Toss, cover and refrigerate for about 3 hours. Preheat grill. Tread chicken onto skewers. Brush with butter and grill for about 6-8 minutes or until done. Turn frequently while grilling.

    Ground Lamb on Skewers


    This is a very old and traditional Middle Easternrecipe. The trick is getting the meat to hold onto the skewers. Be gentle with them. As they cook the meat will harden and hold fast. You can serve these lamb kebabs by themselves of with a grilled pita and yogurt sauce.

    Prep Time: 25 minutes

    Cook Time: 15 minutes

    Total Time: 40 minutes

    Yield: Serves 4

    Ingredients:

    • 1 green chili, finely chopped
    • 1 large onion, finely chopped
    • 1 pound lamb (or beef)
    • 2 teaspoon coriander
    • 2 cloves minced garlic
    • 1 teaspoon chili powder
    • 1 teaspoon garam masala
    • 1/2 teaspoon ground cumin
    • 2 teaspoons ground almonds
    • 1/2 teaspoon turmeric
    • vegetable oil
    • 1 egg

    Preparation:

    Drain lamb on paper towel for 15 minutes. Preheat grill. Mix all ingredients together. Mold mixture around long skewers (or do it the hard way and form the mixture into long thin sausages and thread onto skewers). Only the ends of the skewers should be visible. Place on grill, brush with oil and cook until done. Remove from skewers and serve. Traditionally served with rice and onion slices.

    More Recipe Next Time.....Stay Tune